Analyzing Marketing Strategy of Milk and Dairy Products Launch Plan for New Variety of Milk
Main Article Content
Abstract
The authors conducted a survey in Nagpur to analyse the marketing strategy for liquid milk and the new product launch plan for a new variety of special milk. He has focused on marketing strategies used by major liquid milk players in the market like differentiation strategy, low pricing strategy, and focus group strategy, and we've also figured out how to break into a new market segment with a new liquid milk variety. Based on our observations, we're trying to collect information from 350 tea vendors in Nagpur. We also collected data from major milk marketing players, whose names are not to be revealed, so we have annotated A, B, C, D, E, and others. The current study focuses on emphasising the importance of a launch plan strategy for new milk and dairy products.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
I. Miller BA, Lu CD. Current status of global dairy goat production: an overview. Asian-Australas J Anim Sci. 2019;32(8):1219-1232.
II. doi:10.5713/ajas.19.0253
III. Mullan S, Bunglavan SJ, Rowe E, et al. Welfare Challenges of Dairy Cows in India Identified Through On-Farm Observations. Animals (Basel). 2020;10(4):586. Published 2020 Mar 31. doi:10.3390/ani10040586
IV. Skapetas B, Bampidis V. Goat production in the world: present situation and trends. Livest Res Rural Dev. 2016;28 Article #200
V. Pandey M and Tewari D. 2010. Agribusiness Book: Marketing and Vaule Chain Persepctives: South Asia:185-198.
VI. Pingali P 2010. Agriculture economics. Agriculture Renaissance: Making Agriculture Development Work in the 21st Centuryvol. 4:3867-3889.
VII. Sahani KM. Dairying in India. J Dairy Sci. 1988.
VIII. Reid M. Food marketing in the 21st century building the consumer marketer connection. Changing Food Mark Con Behav. 2005.