Vijay Kele, Preeti Nair, Vijay Upadhye, and Amol Padwal. “Analyzing Marketing Strategy of Milk and Dairy Products Launch Plan for New Variety of Milk”. International Journal of Pharmaceutical and Bio Medical Science, vol. 1, no. 8, Nov. 2021, pp. 159-64, doi:10.47191/ijpbms/v1-i8-06.